• Sharpen the mind
  • Train with purpose
  • Play with confidence

What we offer

Start with coaching on the pitch. Nutrition and mindset programmes join the picture once coaching is dialled in.

1-to-1 coaching session

1-to-1 coaching

Personal coaching built around your position and your level — every session targets the technique and detail you need to take your game forward.

Advanced performance group

Advanced groups

High-intensity, competitive training for advanced players — game-realistic drills, shared intensity, and individual feedback throughout.

Development group session

Development groups

Open to all abilities — sessions build technical foundations and game understanding through progressive drills and game-like scenarios.

Girls development group

Girls groups

Girls-only sessions built around technical and game development. Inclusive and confidence-building, run in a welcoming environment to the same standards as everything else we do.

Football camp session

Camps

School-holiday camps packed with games, challenges and skill-building. Fun first, development throughout.

Coming soon

Performance nutrition

Match-day fuelling, recovery and body-composition plans that fit a real player's schedule — school, training, matches.

Coming soon

Mindset training

Build confidence under pressure, handle setbacks, and develop the mental habits top players rely on week in, week out.

How we work

Simple, honest, and built around the player. No filler sessions.

  1. Assess

    We start with a session to understand where you are — strengths, gaps, goals. No guesswork.

  2. Plan

    A short, honest development plan with a handful of priorities you can actually work on between sessions.

  3. Train

    Sharp, high-quality sessions. Drills that transfer to real matches, with feedback you can use the same week.

  4. Review

    Regular check-ins. What's improving, what's stuck, what's next. Progress you can feel.

What you get

Real outcomes from purposeful sessions.

  • Personalised skill development
  • Boosted confidence and mental resilience
  • Enhanced physical fitness and health
  • Inclusive and diverse training options
  • A pathway to higher levels
  • Fun, social and community-focused

What people say

  • Over two years with JB17, my daughter has grown from basic technical skills to a real understanding of the game. The most striking change has been in her confidence — and the genuine passion for football that's grown with it. She's always dressed and ready to go an hour early on JB nights!
    — Darcey John, Bridgend District
    Bridgend District crest
  • JB removed any parent worries from the first session — engaging, knowledgeable, more importantly personable. JB Coaching gives Zac the detail and confidence to express himself in training and games at academy level. Every session is bespoke and designed to push him in a positive way. From scanning to ball striking, couldn't rate the coaches enough 💪🏻
    — Zach Rafferty, Swansea City Academy
    Swansea City A.F.C. crest
  • JB's sessions are so fun and give me the skills I need to succeed with my academy football. I have learnt so much and love going every week. He gives me confidence and makes me work hard so I'm always improving. I feel lucky to have JB coaches.
    — Daniel De Benedictis, Penybont Academy
    Penybont F.C. crest
  • Over the past few seasons, JB has played a huge role in my development alongside academy football. His coaching has sharpened my technical ability — particularly my use of both feet, scanning, and composure in transitions — through group sessions, futsal, and 1-to-1 work, building habits through repetition until they're automatic under pressure. I highly recommend JB17 Performance to any serious young footballer.
    — Ireland Leighton O'Connor, Penybont Academy
    Penybont F.C. crest
  • My son would not be the footballer he is now without Jon's coaching. He has so much respect for Jon and the sessions are next level — always professional, friendly, and willing to go above and beyond. We feel so lucky our son is able to learn from him every week.
    — Koa Brown, Cardiff ADC
    Cardiff City F.C. crest
  • Over the past six months JB has made huge leaps in developing Esme — improving her skills, building a stronger presence on the pitch, and her confidence. Since his coaching, Esme has had opportunities to train with academies and take her love for the sport to the next level.
    — Esme Payne, Bridgend District
    Bridgend District crest
About JB17

Coaching built on a player's perspective

“We develop complete, high-performance players through detailed technical work, game-realistic intensity and personalised coaching.”

Helping academy and aspiring players reach the next level — whatever it looks like for them.

  • 1-to-1 Personalised sessions
  • Groups Advanced, development and girls-only — sharp focus, real progress.
  • Camps Half-term and summer programmes — for when school's out and players want more pitch time.

Ready to get to work?

Get in touch to book a first session or ask about availability. New players welcome — tell us your age, position and where you'd like to be.

Book session