Founder Jonathan Brown
Founder & head coach
Former Cardiff City academy player. 12+ year professional career, UEFA Licence holder, seven countries played.
The people you'll be training with — what they bring, where they've been, and how they coach.
Each coach brings their own story. All of them share the same standards.
Founder Founder & head coach
Former Cardiff City academy player. 12+ year professional career, UEFA Licence holder, seven countries played.
Coach
Two Boys' Clubs of Wales caps (U14, U16). UEFA Licence holder, Sports Coaching degree, four years coaching at Penybont.
From a Cardiff academy debut to a seven-country playing career — now passing it forward in Bridgend.
I came through the Cardiff City academy from the age of twelve, training alongside Aaron Ramsey, before lining up with Gareth Bale in the Wales U17 to U21 squads a few years later. I made my senior debut for Cardiff in February 2008, and from there the game took me to clubs in seven countries across four continents.
I played in the English non-league with Wrexham, Hereford, Southport and AFC Telford; in Australia with Central Coast Mariners; in Belgium and Thailand; and in Bangladesh with Abahani Limited Dhaka, where I was fortunate enough to win the Bangladesh Premier League in 2015–16. I spent six years in the States playing for OKC Energy FC in the USL Championship.
The last year of my career I spent playing for my local club Penybont, before hanging up the boots. I set up JB17 Performance to pass on what a career like that teaches you — not the glamorous parts, but the daily habits that actually move a player forward. The technique. The decision-making. The mentality to keep turning up when nothing's clicking.
From Wales youth caps to four years coaching at Penybont — now part of the JB17 team.
With a lifelong passion for football, I began playing at the age of six and quickly progressed through the ranks, earning two Boys' Clubs of Wales caps at Under-14 and Under-16 level. I went on to compete in the Alliance Premier League between the ages of 16 and 20, gaining valuable experience in a highly competitive environment.
Alongside my playing career, I earned a degree in Sports Coaching, further strengthening my understanding of player development and performance. I then transitioned into coaching, where I have built a strong reputation for developing individuals and teams. I currently hold a UEFA Licence and have coached at institutions including Bridgend College, as well as Penybont, where I have spent the past four years helping to nurture talent and build high-performing teams.
Rooted in UEFA principles, sharpened by 12+ years in the professional game.
What that looks like in practice is all-round, player-centred development — every session is shaped around the player in front of us, not a generic template.
We balance technical skills (dribbling, passing, shooting), tactical awareness (positioning, decision-making), physical conditioning (speed, strength) and psychological growth (focus, resilience).
Sessions begin with dynamic warm-ups, followed by progressive drills that build from foundations to game-like scenarios — ensuring fun and engagement at every level.
Advanced and academy groups add competitive simulations. 1-to-1 sessions deliver hyper-personalised feedback. Girls-only groups prioritise inclusion and confidence. Every plan adapts to the individual.
Selected highlights — the full CV has a few more stops.
If this is the team you want your player working with, drop us a message — we'll get back to you.